But once again, the engagement pretty much stops here. So the logos that were presented were not great, but I have to give some props to the designer for putting some thought into them. This one tries to be more creative - by incorporating an owl (for “wise”) inside a heart (for “soul” ?) I will let you decide which option would serve the startup better in the long-run.Īnother logo with crop-marks. Let’s explore the process and the outcome of each option, using a startup photography studio as an example. Strategic Branding Consultant (me): starting at US $5,000 - to conduct brand strategy and development - takes 4 weeks to 6 weeks to deliver.Fiverr Logo Designer: $100 - for three logo design options - and takes two days to deliver.Wix Logo Maker: Free - 15 logo options created by AI - and takes one minute to deliver.So I decided to conduct an experiment, and compare three options that startup businesses usually take to launch what they would call, “their brand”: For them, building a brand has been reduced down to picking a logo, font, color palette, and building a website and Instagram presence. Now as a designer and strategic branding consultant, I know my price-range is not even considered a viable option for a lot of these startups. Our studio gets a lot of inquires from startups, asking the same question, “how much do you charge for a logo design?”.

Wix logo maker video